The Wines of Westeros invite fans of the hit HBO fantasy series Game of Thrones to enjoy a glass of red or white in tribute of their favorite fantasy houses.
Since Game of Thrones already has a line of delicious beers for fans to sip on, it only makes sense that there be a bottle of wine dedicated to the hit fantasy show as well. The Wines of Westeros collection will feature 12 different wine varieties based off of the various family houses from the show. According to Jane Burhop of Australian company Common Ventures, "The reds are all associated with the houses that are head strong and robust. The whites on the other hand are more cunning, perceptive and mysterious." For example, the Targaryen, Martell and Night's Watch wines are red and the Tyrell, Greyjoy and Stark wines are white.
Fantasy Family Wines
Game of Thrones Fans Can Enjoy a Glass of the Wines of Westeros
Trend Themes
1. Fantasy-themed Beverages - Opportunity for companies to create alcoholic and non-alcoholic drinks based on popular fantasy franchises like Game of Thrones.
2. Brand Extensions for TV Shows - TV shows can expand their brand by offering licensed products like wines or beers to fans.
3. Customized Wines - Customized wines can give consumers a personalized experience based on their tastes and preferences.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can create themed drinks and partner with popular TV shows and movies for licensing opportunities.
2. Entertainment - TV shows and movies can expand their brand through offering merchandise or licensed products like wines or beers.
3. Wine-making - Winemakers can create customized wines tailored for specific customers, offering unique experiences and personalization.