BAPE works in collaboration with Wilson Sporting Goods on a joint capsule prepared for tennis -- this also marks the duo's inaugural tennis capsule together. The range features a 3-ball can, a tee, visor, cap, sweatbands, and a Wilson tennis racquet.
The racquet is a direct model representation of high performing design, ensuring that it retains the original design for authenticity. It also arrives in the recognizable BAPE ABC Camo in green along with BAPE Solid Camo for additional branding details. The tennis balls feature the iconic Ape Head logo emblem and are exclusively packaged in a design by BAPE. The tee, headwear, and sweatbands feature similar design elements and boast a color palette of predominantly black and white.
Tennis-Ready Streetwear Designs
BAPE Joins Wilson Sporting Goods in a Joint Collection
Trend Themes
1. Collaborative Tennis Fashion - The collaboration between BAPE and Wilson Sporting Goods highlights the trend of brands teaming up to create unique tennis apparel.
2. Authentic Design Representation - The direct model representation of high-performing design in the racquet showcases the trend of retaining original designs for authenticity in sports equipment.
3. Branded Tennis Accessories - The inclusion of branded tennis balls, tee, headwear, and sweatbands demonstrates the trend of adding branding details to create a cohesive and stylish tennis collection.
Industry Implications
1. Sports Apparel - The joint capsule between BAPE and Wilson Sporting Goods provides opportunities for sports apparel companies to collaborate and create unique collections for specific sports.
2. Sporting Goods - The collaboration between BAPE and Wilson Sporting Goods highlights the potential for innovative designs and partnerships within the sporting goods industry.
3. Fashion and Streetwear - The tennis-ready streetwear designs from BAPE and Wilson Sporting Goods indicate the opportunity for fashion and streetwear brands to expand into sports collaborations and create trendy athletic collections.