The ‘H&M Innovation Metaverse Design Story,’ a line inspired by virtual reality, was unveiled by H&M on Friday in its H&M Williamsburg location. The physical collection includes various pieces, including a neon-yellow dress, a beaded black bomber jacket, metallic shoes, and futuristic jewelry, all of which were inspired by the idea of the metaverse. The business stated it focused on circularity and that some goods are created with recycled polyester fibers acquired from its in-store clothing collection program.
As many brands shift to include the metaverse in their upcoming releases, H&M hones in on the circular aspect of production in order to continue its efforts in sustainability.
"The increasingly virtual dimension of fashion creates exciting future opportunities for H&M, allowing us to create vibrant, bold and daring virtual counterparts to our physical collections. In addition to the endless creative possibilities, it also allows us to propose a more sustainable and inclusive fashion vision that can be accessed by anyone, anywhere in the world," Ann-Sofie Johansson, creative adviser at H&M, said in a statement.
Circular Metaverse Capsules
H&M Releases a Metaverse-Inspired Collection at Its Williamsburg Store
Trend Themes
1. Circular Fashion - As H&M focuses on circularity, there is an opportunity for disruptive innovation in the fashion industry to create sustainable and eco-friendly fashion options.
2. Metaverse Fashion - With the rise of the metaverse, there is potential for disruptive innovation in the fashion industry to create virtual counterparts to physical collections for anyone to access from anywhere in the world.
3. Virtual Reality-inspired Fashion - As more brands are inspired by virtual reality, there is an opportunity for disruptive innovation in the fashion industry to create bold, daring, and futuristic fashion designs.
Industry Implications
1. Fashion - The fashion industry can benefit from disruptive innovation in sustainability, metaverse fashion, and virtual reality-inspired fashion designs.
2. Technology - As the metaverse becomes increasingly popular, there is an opportunity for disruptive innovation in the technology industry to create virtual fashion experiences and platforms for accessing them.
3. Recycling - As H&M utilizes recycled materials for its circular fashion collection, there is an opportunity for disruptive innovation in the recycling industry to create more efficient and effective ways of repurposing materials for fashion production.