Is this a front for prostitution? A sign of just how bad the economy really is? Or, is there a larger nudist population than I was aware of? Regardless, there is a growing number of nude workers posting their “skills†on Craigslist. There's a Detroit plumber, a Las Vegas drywaller and a Portland handyman. This certainly redefines the term “odd jobs†around the house.
Implications - Contemporary society is consistently saturated with a variety of products, and companies must take risks to stand out in a competitive marketplace. Using tactics such as shockvertising and sexual appeal are two examples of how a business can employ specific publicity strategies to garner attention.
Undressed Odd Jobvertising
Clothes-Free Candidates Flood the Craigslist Job Market
Trend Themes
1. Shockvertising - Opportunity for businesses to use provocative and attention-grabbing advertisements to stand out in a saturated market.
2. Gig Economy - Emerging trend of workers offering unique and unconventional services to meet specific demands.
3. Alternative Employment - Increasing number of individuals seeking unconventional job opportunities outside of traditional sectors.
Industry Implications
1. Advertising - Opportunity for ad agencies to help businesses create impactful and controversial campaigns.
2. Platform Economy - Industry providing platforms and marketplaces for individuals to offer and find unique and unconventional services.
3. Adult Entertainment - Potential industry to attract workers seeking unconventional employment opportunities.