wildwonder Raspberry Lychee is the brand's latest flavor that pays homage to the founder's Chinese heritage and will provide consumers with a decidedly delicious way to prioritize their gut health. The sparkling drink is crafted with both prebiotics and probiotics, and incorporates the namesake flavors of raspberry and lychee into the mix to prioritize a bold flavor experience. The drink is positioned as the perfect better-for-you soda option to try out this spring and features 40-calories per serving with six-grams of sugar, while also being non-GMO, vegan and USDA Organic.
Founder and CEO Rosa Li spoke further on the wildwonder Raspberry Lychee saying, "Raspberry Lychee is a sentimental fusion of Eastern ingredients with an all-American fruit. Crafted with jammy raspberry puree, juicy lychees, and fresh-brewed honeysuckle flowers, it’s subtly botanical and tart with just the right amount of fragrant sweetness. This new flavor offers a delightful solution to satisfying soda cravings with added gut supporting benefits and less sugar."
Heritage-Honoring Gut Support Sodas
wildwonder Raspberry Lychee Has Prebiotics and Probiotics
Trend Themes
1. Heritage-honoring Flavor Innovation - Incorporating culturally inspired ingredients like lychee and raspberry into beverages offers a unique twist on traditional flavors, appealing to consumers seeking authentic and nostalgic experiences.
2. Gut Health Prioritization Movement - The rise of beverages containing both prebiotics and probiotics reflects a growing consumer interest in functional foods that support digestive wellness, presenting opportunities for brands to capitalize on this trend.
3. Better-for-you Soda Alternatives - The development of low-calorie, low-sugar sodas that are non-GMO, vegan, and USDA Organic addresses the increasing demand for healthier beverage options, creating a market for guilt-free refreshments.
Industry Implications
1. Beverage - The beverage industry can innovate by incorporating culturally significant ingredients and prioritizing gut health in product development to cater to health-conscious consumers seeking unique flavor experiences.
2. Functional Foods - The functional foods industry has the opportunity to create products rich in prebiotics and probiotics, tapping into the trend of digestive wellness and meeting the needs of consumers looking for convenient ways to improve gut health.
3. Health & Wellness - The health and wellness sector can benefit from the growing demand for better-for-you beverage alternatives by promoting products that offer gut support, low sugar content, and organic, vegan options, aligning with consumer preferences for healthier choices.