The Wildfang Collection is a fashion line made for tomboys. Founded by two young designers who left their corporate jobs at Nike, Emma Mcilroy and Julia Parsley, it might concentrate on a niche market, but considering how prevalent androgynous clothing has been of late, it comes as no surprise that something like the Wildfang Collection has been created.
Based in Portland, Oregon, the Wildfang Collection is appropriately named. 'Wildfang' happens to mean 'tomboy' in German. Tailored to women looking to move away from stereotypically feminine fashion for something a little more edgy and masculine, the Wildfang Collection offers fits that are made for women and looks that will make men envious.
The Wildfang Collection is set to launch on February 1, 2013.
Tomboy-Inspired Fashion Lines
The Debut Wildfang Collection is Made with Androgynous Women in Mind
Trend Themes
1. Androgynous Fashion - Disruptive innovation opportunity: Develop inclusive and gender-neutral fashion lines that cater to the growing demand for androgynous clothing.
2. Niche Market - Disruptive innovation opportunity: Identify untapped niche markets and create specialized product lines to meet the needs of specific target audiences.
3. Tomboy Style - Disruptive innovation opportunity: Create fashion lines that challenge traditional gender norms and offer tomboy-inspired styles for women who seek edgier and more masculine aesthetics.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce diverse and inclusive designs in the fashion industry that go beyond traditional gender roles.
2. Apparel - Disruptive innovation opportunity: Develop unique clothing lines that cater specifically to tomboys and offer a wider range of sizes and fits.
3. Retail - Disruptive innovation opportunity: Establish online platforms or brick-and-mortar stores that focus on serving niche markets such as tomboy fashion, providing a personalized shopping experience.