Ian Maddox traveled to the Angeles Crest Forest in LA to shoot a wild roadtrip editorial starring Zoe Elyse and Kat Kepler.
Elyse and Kepler don't look like the type of girls who follow the directions printed on a map. No, these are the type of girls who take their own path -- the one less traveled, for sure. It almost makes you want to flip your cubicle desk over and get behind the wheel, doesn't it? Dramatic.
As fun as this editorial seems at first glance (boy, does it ever), there is more to it than that. It's not merely that the girls are rejecting the status quo for the sake of rejecting it; in fact, they possess a passionate zest for life that can only be satiated with exploration and discovery.
Wild Child Roadtrip Editorials
Ian Maddox Photographed a Wild Roadtrip Exclusively for C-Heads
Trend Themes
1. Adventure Travel - Opportunity for disruptive innovation: Develop personalized travel experiences that cater to adventurous individuals seeking unique and off-the-beaten-path destinations.
2. Youth Empowerment - Opportunity for disruptive innovation: Create platforms, programs, and products that inspire and empower young individuals to embrace their individuality and pursue their passions.
3. Authentic Self-expression - Opportunity for disruptive innovation: Develop fashion, accessories, and lifestyle brands that celebrate uniqueness and encourage individuals to express themselves authentically.
Industry Implications
1. Travel and Tourism - Opportunity for disruptive innovation: Integrate technology such as virtual reality and artificial intelligence to enhance the travel experience and provide personalized recommendations based on individual preferences.
2. Youth Development - Opportunity for disruptive innovation: Create online platforms and communities that connect young individuals with mentors, resources, and opportunities to pursue their passions and develop valuable skills.
3. Fashion and Lifestyle - Opportunity for disruptive innovation: Utilize sustainable materials and production methods to create fashion and lifestyle products that align with conscious consumer values and promote individuality.