Lyft passengers in New York, Chicago, Los Angeles and Atlanta who arrange to take a ride in a Lyft XL may be surprised with the chance to ride in the world-famous Oscar Mayer Wienermobile. The 27-foot long Wienermobile is being driven around for a limited time by two top-rated drivers and the once-in-a-lifetime experience of riding in the Oscar Mayer Wienermobile is elevated with music, neon lights, free shirts, hot dog masks and other surprises like Weenie Whistles.
Knowing that people have been feeling as if they've missed out on summer fun in 2020 and are looking to make up for lost time, Oscar Mayer created a fun way to bring smiles to the faces of riders and others who spot the vehicle on the road.
Hot Dog Car Rideshares
The Oscar Mayer Wienermobile is Now Coming to a Ridesharing App
Trend Themes
1. Experiential Marketing Campaigns - Brands can leverage experiential marketing campaigns, like Oscar Mayer's Wienermobile rideshare, to surprise and delight customers and create social media buzz.
2. Collaborative Marketing Campaigns - Collaborative marketing campaigns, like the partnership between Oscar Mayer and Lyft, can create unique and exciting experiences for customers while benefiting both brands.
3. Brand Activations - Brand activations, like the Oscar Mayer Wienermobile rideshare, can generate brand awareness and positive sentiment among customers in a fun and memorable way.
Industry Implications
1. Ridesharing - Ridesharing companies can partner with brands to offer unique and exciting experiences for passengers, creating a competitive advantage in the market.
2. Food and Beverage - Food and beverage companies can leverage unique marketing tactics, like the Oscar Mayer Wienermobile, to generate brand awareness and positive sentiment among customers.
3. Tourism - Tourism companies can incorporate unique experiences, like riding in the Wienermobile, into their offerings to attract customers seeking memorable and Instagram-worthy experiences.