The Wicked x Dr. PAWPAW collection has been created in partnership between Universal Products & Experiences to help get consumers excited for the upcoming movie. The collaboration consists of two products including the Enchanting Lip Balm and the Glimmer Lip Balm, which are both perfect for consumers to pick up for themselves or as a gift for fans. The products are being launched for purchase via the brand's website, at Superdrug and through TikTok Shop where consumers can pick them up starting in November.
Dr. PAWPAW Founders Johnny and Pauline Paterson spoke on the new Wicked x Dr. PAWPAW collection saying, "Dr.PAWPAW is absolutely delighted to be partnering with Universal on Wicked-inspired lip care, which fits well with our brand’s ethos and story. We cannot wait for our fans to enjoy these new launches and to welcome new customers worldwide!"
Mysterious Musical Film Cosmetics
The Wicked x Dr. PAWPAW Collection Has Two Products
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Industry Implications
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