In celebration of its 40th anniversary, Burger King Korea is giving Whopper lovers the chance to get stamped with a scannable barcode Whopper tattoo that can be redeemed for rewards. This promotion also coincides with the newly upgraded Whopper introduced this spring and a bobblehead version of the fast food chain's mascot took to the streets to share instant, temporary tattoos featuring one of 50 flame-inspired designs created in collaboration with professional tattoo artists.
At Burger King kiosks, those who got stamped with a branded barcode tattoo can claim a free Whopper and a soft drink. 8,000 enthusiastic Burger King fans in Korea participated in the campaign, which required significantly less commitment than similar activations that reward fans for their loyalty when they get inked with branded tattoos for life.
Scannable Tattoo Campaigns
Burger King Korea's Whopper Tattoo Promoted an Upgraded Whopper
Trend Themes
1. Scannable Barcode Tattoos - Integrating scannable barcodes into temporary tattoos opens up new avenues for interactive marketing and customer engagement by blending physical and digital experiences.
2. Augmented Reality Promotions - Enhancing temporary tattoos with augmented reality elements can provide an immersive brand experience that goes beyond traditional loyalty programs.
3. Collaborative Brand Art - Collaborations with professional tattoo artists in brand campaigns add a layer of personalized artistry, appealing to customers' sense of individuality and exclusivity.
Industry Implications
1. Fast Food - The fast food industry can leverage innovative marketing tactics like scannable tattoos to create memorable brand interactions and boost customer loyalty.
2. Digital Marketing - Digital marketing can benefit from the integration of physical media and innovative technology, such as scannable tattoos, to enhance consumer engagement and data collection.
3. Tattoo and Body Art - The tattoo and body art industry can explore new commercial opportunities by partnering with brands to create temporary designs that offer unique customer experiences.