Whoopi & Maya is a female-founded medical cannabis brand that is available in California and Colorado. The business venture is initiated by no other than the very talented and loved Whoopi Goldberg who wanted to make a mark on the industry with an emphasis on the female consumer. The American actress collaborated with Maya Elisabeth — an award-winning infuser and the founder of Om Edibles, to initiate the empowering business partnership.
The Whoopi & Maya entrepreneurial adventure begins with a Signature Line that is designed to provide relief of menstrual discomfort among women. The California range boasts soothing cannabis- and lavender-infused Epsom Bath Salts and a body rub, while the Colorado branch of Whoopi & Maya throws in additional products like the vegan Savor Raw Cacao superfood and a herbal THC tincture.
Female-Led Medical Cannabis Brands
Whoopi & Maya Put Emphasis on Relieving Menstrual Discomfort
Trend Themes
1. Female-led Cannabis Brands - Opportunity for female entrepreneurs to disrupt the male-dominated cannabis industry with women-focused products and services.
2. Medical Cannabis for Menstrual Relief - Innovative products targeting menstrual discomfort create a niche market within the medical cannabis industry.
3. Collaborative Brand Partnerships - Partnerships between industry experts can lead to disruptive innovations, combining expertise and creating unique product offerings.
Industry Implications
1. Medical Cannabis - Opportunity for medical cannabis industry to cater to specific health needs, such as menstrual relief, through targeted products and branding.
2. Female Health and Wellness - Growing market for female-focused health and wellness products, providing opportunities for innovative solutions addressing menstrual discomfort.
3. Collaborative Entrepreneurship - Entrepreneurs in various industries can explore partnerships to create unique product lines, leveraging expertise and expanding market reach.