While Stoats is known for its flavored porridge and oatmeal pots, now the company is expanding its breakfast offerings with the addition of a wholesome cereal called Fruit & Nut Toasted Oaty Flakes. The new cereal caters to changing consumer preferences for breakfast products that are healthier and more flavorful than a standard bowl of corn flakes.
The new Fruit & Nut Toasted Oaty Flakes is a wholesome cereal made from wholegrain oats, seeds, almonds and dried fruit such as apple slices and blueberries. Because the cereal features a mixture of ingredients, it provides consumers with a more well-rounded meal that can be enjoyed with milk or with yogurt for an on-the-go option. The cereal is also high in fiber and a source of protein, making it a healthy alternative to other sugary breakfast cereals.
Nutty Breakfast Cereals
This Wholesome Cereal is Infused with Nuts and Dried Fruits
Trend Themes
1. Wholesome Breakfast Cereals - Opportunity to create more wholesome and healthy breakfast cereals by incorporating superfoods and whole grains.
2. Flavored Breakfast Cereals - Creating a wider range of flavored breakfast cereals with a mix of ingredients can appeal to consumers looking for more variety in their morning meals.
3. On-the-go Breakfast Options - Designing breakfast options targeted for consumers with busy lifestyles, such as high protein snacks or pre-packaged breakfast meals.
Industry Implications
1. Food and Beverage - Opportunities for companies in this industry to create new breakfast cereal products that cater to changing consumer preferences for healthier and more flavorful options.
2. Superfoods - The addition of superfoods to breakfast cereals present an opportunity to market and sell these products under the segment of superfoods while meeting the demand for healthy meals.
3. Fitness - Catering to demands of fitness enthusiasts by designing cereals with high protein content as an alternative to other sugary breakfast options.