Renowned coffee brand Starbucks and iconic TV scientist Bill Nye "the Science Guy" have partnered to launch the 'Whoa Nitro' campaign in celebration of the national availability of Nitro Cold Brew in the US.
The video scientifically explains what Nitro Cold Brew is in addition to raising awareness about the product. The campaign was developed in collaboration with director Alex Turvey, production company LOGAN, and creative agency Big Spaceship and will run on all social platforms.
The use of the pop culture icon Bill Nye -- who was a popular actor in education videos in the early 2000s -- will respond well with younger generations. Nostalgia is a key factor when marketing to Millennials and Gen Zs as the group wants to authentically talk about, share and purchase products that are reminiscent of their childhood memories.
Science-Themed Coffee Ads
Starbucks & Bill Nye Partnered for the Scientific 'Whoa Nitro' Campaign
Trend Themes
1. Nostalgic Marketing - Utilizing pop culture icons from the past, like Bill Nye, can create a sense of nostalgia that resonates with younger generations.
2. Social Media Campaigns - Running campaigns on all social platforms can effectively raise awareness and generate buzz for a product or brand.
3. Science-focused Advertising - Partnering with scientific figures and using educational content can help promote a product by providing informative and engaging content.
Industry Implications
1. Coffee - Coffee brands can leverage innovative marketing strategies to appeal to younger generations and stand out in a competitive market.
2. Beverage - Beverage companies can explore new product introductions, such as Nitro Cold Brew, and develop creative campaigns to educate consumers and increase demand.
3. Advertising - The advertising industry can benefit from collaborating with popular figures and bringing educational content into campaigns to create a unique and impactful message.