The WHIZ Limited Roam Jackets look pretty badass. They are part of the Spring/Summer 2011 collection FREAXZ from WHIZ Limited. The collection was inspired by people who were labeled as "freaks" at Wood Stock. The Roam jackets have a tiger stripe camouflage pattern and a psychedelic hood.
The WHIZ Limited Roam Jackets look warm and cozy, coming in three different colors, all with a uniquely printed hood.
Implications - Youth consumers idealize the era of Abstract Expressionism in NYC as represented by the paintings of Jackson Pollock. These paintings are a stand in for the non-traditional lifestyles that this generation is eager to adopt. Companies must be aware of how the lifestyle decisions of today's youth differs from those of their parents.
Funky Paint-Splattered Hoods
The WHIZ Limited Roam Jackets are Spunky
Trend Themes
1. Youth Idealization of Abstract Expressionism - Opportunity for companies to incorporate abstract expressionist elements in their products or marketing to appeal to the youth market.
2. Non-traditional Lifestyles - Companies can capitalize on the desire for unique and unconventional lifestyles by offering products or services that cater to this trend.
3. Nostalgia for Woodstock Era - Opportunity to create products that pay homage to the Woodstock era and its values.
Industry Implications
1. Fashion - Fashion brands can create clothing items or accessories with abstract expressionist patterns or psychedelic elements.
2. Home Decor - Home decor companies can offer products that incorporate abstract expressionist designs, influencing the overall aesthetic of a space.
3. Music and Entertainment - Opportunity to create music or entertainment experiences that celebrate the Woodstock era and its countercultural values.