It's official—gin is the hottest drink of the moment. With new distilleries and dedicated bars opening all the time, there's never been a better time to be a gin aficionado. And as the technology surrounding label manufacturing becomes more sophisticated, true gin connoisseurs are able to enjoy bottles of fine gin with modern, artistic packaging that will make for a timeless keepsake.
One packaging manufacturer that has established strong connections within the gin world in recent years is Royston Labels. This Hertfordshire-based company has worked with Hidden Curiosities and Griffiths Brothers, and most recently collaborated with Whitetail to produce a sophisticated blue and white label for its London dry gin.
Crafted using botanicals sourced on the Isle of Mull, this juniper-led gin evokes the wild flavors of rural Scotland. It is housed in a classic glass bottle and boasts elegant labelling manufactured by the Royston team. To achieve color consistency and a high-quality finish, the labels were printed digitally on textured wine material.
Embellishments came in the form of hot foiling, which was used to apply elegant details in matte silver. A rich flexo blue was achieved with Pantone 2757, which plays perfectly on the branding.
Classically Reinvented Gin Bottles
Royston Labels Created Modern Packaging for Whitetail Gin
Trend Themes
1. Artistic Gin Packaging - The trend towards modern, artistic packaging in the gin industry creates disruptive innovation opportunities for label manufacturers to utilize advanced technologies and embellishments.
2. Digitally Printed Gin Labels - The trend towards digital labels in the gin industry creates disruptive innovation opportunities for label manufacturers to offer high-quality finishes, color consistency, and the ability to incorporate unique designs and embellishments.
3. Craft Gin Industry - The trend towards craft gin in the industry creates disruptive innovation opportunities for gin distillers to explore unique and local botanical ingredients and for packaging manufacturers to create unique packaging designs to stand out in a crowded market.
Industry Implications
1. Label Manufacturing Industry - The trend towards modern artistic packaging in the gin industry creates disruptive innovation opportunities for the label manufacturing industry to invest in advanced technologies and offer unique embellishments for high-quality and consistent labels.
2. Digital Printing Industry - The trend towards digital labels in the gin industry creates disruptive innovation opportunities for the digital printing industry to offer high-quality labels that are cost-effective and produced with greater efficiency and speed.
3. Gin Distillery Industry - The trend towards crafting gin with unique ingredients creates disruptive innovation opportunities for gin distillers to explore unique flavors and textures from botanicals while incorporating modern technology for distillation and production efficiency.