The White Claw Wave of Summer bar is a new marketing initiative from Mark Anthony Brands International that's set to arrive at more than 40 festivals this summer in the UK. The bar experience consists of interactive LED festoon lighting, a sensory wave experience achieved with 8,000 recycled cans and a 360-degree service bar with relaxation spaces to boot. The brand will be offering consumers ample merchandise for stopping by as well as VIP festival experiences.
Head of Marketing at White Claw Michael Dean spoke on the inspiration behind the White Claw Wave of Summer bar saying, "The Better-for- you drinking experience was trailblazed by White Claw targeting core Gen Z and Millennials audiences. White Claw doesn’t force consumers to choose between having a good time and maintaining a healthy lifestyle, therefore festivals made complete sense, we need to be part of that experience! By supporting a long line-up local and national festivals, our fans won’t need to compromise as White Claw will be on hand to offer drinkers lighter alternatives that deliver genuine refreshment."
Interactive Hard Seltzer Bars
The White Claw Wave of Summer Bar Will Appear at UK Festivals
Trend Themes
1. Interactive Festival Bars - Creating immersive and interactive experiences at festivals can enhance the overall consumer experience and improve brand recognition.
2. Sustainable Branding - Using recycled materials and promoting a sustainable brand can attract environmentally conscious consumers and improve brand reputation.
3. Better-for-you Beverages - Offering healthier beverage options, such as hard seltzers, can appeal to health-conscious consumers and expand the market for alcoholic beverages.
Industry Implications
1. Alcoholic Beverages - Introducing innovative and healthier alcoholic beverages can disrupt the traditional beverage market and attract new consumers.
2. Event Planning and Management - Creating immersive and interactive experiences at festivals and events can generate new business opportunities and improve customer satisfaction.
3. Sustainable Products - Using recycled materials and promoting sustainable branding can disrupt traditional product manufacturing and improve environmental impact.