The Whisps Protein Snackers are a satisfying shelf-stable product range arriving as a first-to-market solution that responds to consumer demand for convenient, flavorful and protein-rich food products. The snack packs consist of the brand's signature baked cheese bites that are paired with premium salami pieces and dried fruit, each placed into their own compartment in a tray-style packaging. The snacks come in two options including one with Whisps Asiago & Pepper Jack Bites, Milano Salami and Dried Cranberries, and another with Whisps Parmesan Bites, Calabrese Salami and Dried Papaya.
CEO John Ghingo spoke on the new Whisps Protein Snackers saying, "Our team loves compartment snacks, and we have been watching the growth of that segment, but like all consumers, we found it frustrating that the current offerings in the market need to stay refrigerated and aren’t as convenient because of that. So we coupled Whisps real baked cheese with premium meat and fruit to create a better-for-you, elevated, protein-rich option adults can truly enjoy anytime, anywhere."
Fridge-Free Protein Snack Packs
Whisps Protein Snackers Come with Meat, Cheese and Fruit
Trend Themes
1. Shelf-stable Protein Snacks - The rise of shelf-stable protein snacks presents an opportunity for brands to meet the demand for convenient and long-lasting protein-rich food options.
2. Tray-style Snack Packaging - Innovative tray-style snack packaging offers a new way to combine different snack components conveniently and attractively for consumers seeking diverse flavor experiences.
3. Compartment Snack Solutions - The popularity of compartment snack solutions opens doors for creating premium, on-the-go snacks that cater to consumers looking for well-organized and varied eating experiences.
Industry Implications
1. Food Packaging Industry - The food packaging industry can explore disruptive opportunities in designing and producing tray-style packaging solutions for convenient and appealing snack presentations.
2. Snack Food Industry - The snack food industry has the potential to innovate by offering a range of shelf-stable protein snacks to meet the growing consumer demand for convenient, tasty, and protein-rich snack options.
3. Healthy Snack Market - The healthy snack market can capitalize on the trend of compartment snack solutions by developing premium and nutritious snack options that provide a well-rounded eating experience for health-conscious consumers.