As of the first of April, Suntory has set up its own whiskey bar in the Shochu Lounge in London in celebration of Japan's cherry blossom season. The cherry blossom-themed bar installation is set to remain for the entire month, treating visitors to an atmosphere filled with soft pink lighting and artificial sakura trees.
Inside the unique location, guests are able to enjoy bespoke cocktails crafted by Roka that showcase Suntory's Hibiki Japanese Harmony whisky.
As well as appealing to a consumer's sense of taste, beverage brands are going all out with experiential marketing experiences like these that delight all the senses and leave guests with a story to tell. Pop-up experiences like these also give brands the perfect chance to align a particular product with a season.
Cherry Blossom Bars
Suntory's London Whiskey Bar Celebrates Japan's Sakura Season
Trend Themes
1. Experiential Marketing - Beverage brands are using experiential marketing experiences to delight all the senses and leave guests with a story to tell.
2. Seasonal Marketing - Pop-up experiences like this one celebrate a particular season and give brands the chance to align their product with it.
3. Artificial Installations - Artificial installations are being used to create unique themed environments that are not limited by natural factors.
Industry Implications
1. Beverage - Beverage companies can use experiential marketing to showcase their products in unique and creative ways.
2. Hospitality - Hospitality venues can use artificial installations to create unique and themed environments that stand out to customers.
3. Events - Event planners can use seasonal marketing to create unique experiences that align with the time of year and appeal to consumers.