Alternative ice cream products are growing exponentially in popularity as consumers seek out ways to enjoy their favorite frozen treats, which is seeing new options like Wheyhey Brownies & Cream being introduced. The ice cream is characterized by its indulgent flavor that is naturally high in protein and fiber, while also being low in sugar and calories to accommodate the preferences of consumers. The ice cream is made using cream from grass-fed cows and has chew pieces of brownies in the mix.
Company Founder Damien Kennedy spoke on the new Wheyhey Brownies & Cream ice cream saying, "The brand’s innovation team have made it their mission to tackle sub-category misconceptions around taste and texture, producing an undeniably smooth and creamy serve. Wheyhey’s ice cream range contains extra whey protein isolate and is low in lactose, producing a creamier and smoother texture in comparison to other low calorie ice creams in the market."
High-Fiber Protein Ice Creams
Wheyhey Brownies & Cream is Low in Sugar and Calories
Trend Themes
1. Alternative Ice Cream Products - The rise of alternative ice cream products presents opportunities for developing new flavors and textures that cater to consumers' increasingly diverse preferences.
2. High-protein, Low-sugar Frozen Treats - As more consumers prioritize healthy indulgences, there is a growing demand for high-protein, low-sugar options in the frozen treats market.
3. Grass-fed Dairy Products - The use of grass-fed cream in Wheyhey's ice cream taps into the trend of consumers seeking out ethically-produced and sustainably-sourced dairy products.
Industry Implications
1. Food and Beverage - The food and beverage industry has opportunities to develop and market new alternative ice cream products that cater to consumers seeking out healthy and indulgent options.
2. Dairy - The dairy industry can capitalize on the trend of grass-fed dairy products by promoting the benefits of using ethically-produced and sustainably-sourced dairy in their products.
3. Fitness and Wellness - The fitness and wellness industry can leverage the trend of high-protein, low-sugar frozen treats by partnering with or developing their own products that cater to consumers seeking out healthy indulgences.