Ahead of the November 2020 election, Houseparty is partnering with When We All Vote, a non-profit organization that was launched in 2018 by former first lady Michelle Obama, Tom Hanks, Lin-Manuel Miranda, Janelle Monae, Chris Paul, Faith Hill, and Tim McGraw.
To encourage a higher voter turnout, the video chat app now features a new game that comes from the partnership called 'Pick Me!' To play, users will need at least three participants—as the game will require them to vote on which of their friends is "the most likely to" with a series of different prompts.
Once they've finished the game, players will see a link within the app that directs them to the When We All Vote website, which allows them to see their registration status and learn more about how they can cast their ballot.
In-App Voting Games
Houseparty Joined Forces with When We All Vote to Encourage Voting in November
Trend Themes
1. In-app Voting Games - Opportunity to engage and motivate users to vote through interactive in-app games.
2. Partnerships with Non-profit Organizations - Collaborating with non-profit organizations to drive social impact and promote civic engagement.
3. Gamification of Civic Participation - Leveraging game mechanics to make voting and voter registration more engaging and enjoyable for users.
Industry Implications
1. Social Media - Social media platforms can integrate voting games and collaborations with non-profit organizations to boost civic participation and voter awareness.
2. Mobile App Development - Developing mobile apps with in-built voting games and features that encourage citizens to vote and stay informed.
3. Non-profit Organizations - Non-profit organizations can explore partnerships with technology companies to leverage gamification and technology to promote their causes and drive social impact.