Sam Adams is celebrating the ongoing legacy of Associate Justice of the Supreme Court Ruth Bader Ginsburg (RBG) with a new beer called 'When There Are Nine.' Given that the new beer honors one of the most influential women to ever grace the bench, the beer was appropriately brewed on International Women's Day.
The new RBG-inspired beer is Belgian Bruit IPA called When There Are Nine, which is a reference to the answer RBG gave when asked when there will be enough women on the Supreme Court. The beer will be served at a special event at the brand's Boston brewery, alongside four dumplings from the local restaurant Mei Mei. As part of the ticket price for the event, a donation will be made to the Pink Boots Society, which supports female professionals in the beer industry.
Supreme Court Justice-Honoring Beers
The 'When There are Nine' Beer Honors Ruth Bader Ginsburg
Trend Themes
1. Rbg-inspired Beers - Opportunity for breweries to create beers that honor influential figures and promote social causes.
2. Women Empowerment in the Beer Industry - Potential for initiatives that support and promote female professionals in the beer industry.
3. Collaboration Between Breweries and Restaurants - Possibility for joint events and partnerships between breweries and local restaurants to enhance the consumer experience.
Industry Implications
1. Craft Beer - Craft breweries can tap into the trend of creating themed beers that resonate with consumers and support social causes.
2. Women Empowerment Organizations - Opportunity for organizations supporting women empowerment to collaborate with the beer industry to promote gender equality.
3. Hospitality - Restaurants and breweries can explore partnerships to create unique and immersive experiences for customers.