Hot Wheels announced the release of the 'Remote Controlled Wheelz Stuntin' Wheelchair,' the brand's first-ever remote-controlled (R/C) wheelchair product. Hot Wheels created the wheelchair toy through a collaboration with Aaron Wheelz, a five-time Wheelchair Motocross World Champion and Paralympic athlete known for his high-level wheelchair stunts.
This R/C toy features a motocross-style wheelchair with the colors of Aaron Wheelz, which are green and black. On top of this, the toy comes with a miniature figure of the Paralympic athlete sitting in the wheelchair while wearing a professional racing helmet. The Wheelz Stuntin' R/C toy is six inches tall and features a 'wheelie boost' button that allows it to achieve speeds of up to 10 kph. The toy also comes with a ramp that allows users to perform miniature versions of the tricks that Aaron Wheelz is famous for.
The Hot Wheels Remote Controlled Wheelz Stuntin' Wheelchair is available exclusively online at Amazon.
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Trend Themes
1. Disability-inclusive Toys - Hot Wheels has created a wheelchair toy that brings representation and accessibility to the toy industry, opening up opportunities for other companies to create more disability-inclusive toys.
2. Remote-controlled Toys - The release of the Remote Controlled Wheelz Stuntin' Wheelchair demonstrates the continued popularity and innovation of remote-controlled toys in the industry, presenting opportunities for companies to develop new and exciting products to meet consumer demand.
3. Athlete Collaboration in Toy Design - The partnership between Hot Wheels and Aaron Wheelz showcases the potential for athlete collaborations in the toy design industry, presenting opportunities for companies to develop new products with athlete input and representation.
Industry Implications
1. Toy Industry - The release of the Remote Controlled Wheelz Stuntin' Wheelchair is a disruptive innovation opportunity for the toy industry, indicating a shift towards more inclusive and diverse products that better represent consumers.
2. Assistive Technology Industry - The development of the Wheelz Stuntin' R/C toy demonstrates how remote-controlled technology can be used to create innovative assistive devices for wheelchair users, presenting opportunities for companies in the assistive technology industry to develop new products and solutions.
3. Sports Industry - The partnership between Hot Wheels and Aaron Wheelz showcases the potential for athlete collaborations in the toy design industry, presenting opportunities for companies in the sports industry to expand their reach and brand influence.