An environmentally-friendly race car with tyres made from potatoes and brake pads from cashew nut shells has been invented by boffins at the University of Warwick. Named ECO1, It has a top speed of 150 mph and also runs enitrely on bio-fuels and bio lubricants.
Whilst the chassis needs to be from steel (which is very recyclable) for strrength and safety , everything else on the car is made out from biodegradable or recyclable materials.
Implications - The importance to consumers of environmentally friendly products and services extends over all markets, as buyers become increasingly concerned with lowering their carbon footprint. Businesses can benefit from this by enhancing their existing products with new eco-friendly technology to ensure they remain relevant and appealing in ever-changing markets.
Wheels Made Out of Potatoes
Environmentally Friendly Race Car
Trend Themes
1. Environmentally Friendly Products - Businesses have the opportunity to develop and market products that are eco-friendly and appeal to consumers' desire to lower their carbon footprint.
2. Biodegradable Materials - There is potential for industries to innovate by using biodegradable materials in the production of various products, reducing waste and environmental impact.
3. Bio-fuels and Bio Lubricants - Companies can explore the development and utilization of bio-fuels and bio lubricants as sustainable alternatives in industries that heavily rely on fossil fuels.
Industry Implications
1. Automotive - The automotive industry has the opportunity to incorporate eco-friendly innovations, such as using biodegradable or recyclable materials, in the production of cars and related components.
2. Consumer Goods - In the consumer goods industry, there is potential to develop and market products that are made from biodegradable materials, appealing to environmentally conscious consumers.
3. Energy - The energy industry can explore the use of bio-fuels and bio lubricants as sustainable alternatives, reducing reliance on fossil fuels and promoting a greener energy sector.