Nike introduces a new Air More Uptempo sneaker model made specifically for the Fall season, launching the Wheat Gum colorway palette. The new sneaker is created with a blend of wheat, white, and gum light brown tones throughout the silhouette.
It is made from an entirely leather construction at the base foundation and is adorned with a tonal hue throughout. The side of the shoe is detailed with the signature AIR branding accent in the notable bubble lettering in quilted stitching. The rest of the sneaker is then accented with a tumbled base and mesh tongues for a touch of breathability. It is rounded out by a crisp white midsole base and gum outsole foundation.
Neutral All-Leather Sneakers
Nike's Air More Uptempo Gets a Wheat Gum Colorway Design Update
Trend Themes
1. Fall-themed Sneakers - The demand for fall-themed sneakers with unique color palettes and materials as a means of standing out.
2. Leather Sneakers - More leather-based sneakers that can be made in an environmentally sustainable way to cater to a market that increasingly looks for eco-friendly products.
3. Signature Branding Accents - More product designs with signature branding accents, creating more brand recognition and increased demand for unique products.
Industry Implications
1. Athletic Apparel - Athletic apparel companies that manufacture sneakers and shoes could develop similar lines with different themes and colors, appealing to different markets.
2. Leather Manufacturing - Leather manufacturing companies could look to make eco-friendly leather and market it to apparel companies as a sustainable, high-quality material to use in the production of shoes and other fashion items.
3. Brand Marketing - Businesses can aim to create innovative branding strategies centered around creating signature accents in designs that set them apart, thus increasing recognition and brand exclusivity.