WhatsApp is expanding its customization options with the addition of WhatsApp backgrounds, which gives users the ability to choose from a selection of wallpapers created for the app, or upload their own photo.
The backgrounds can be accessed by clicking on the chat group name, and then accessing the conversation settings. By clicking on the newly added 'Wallpaper & Sound' feature, users can browse through the different wallpaper options and test them out before adding one to make sure it's not too distracting.
As Life Hacker explains, this allows users to customize each conversation, however they can also choose to set a custom default background for all of their conversations by going into their general WhatsApp settings.
Custom Messenger Backgrounds
WhatsApp Backgrounds Allow Users to Add Bright Visuals to Their Chats
Trend Themes
1. Custom Messenger Backgrounds - Opportunities for custom wallpapers and backgrounds for messaging apps like WhatsApp and Signal can lead to increased user engagement and personal expression.
2. App Customization - Customization options within apps, such as wallpapers for messaging apps, continue to be popular among users.
3. User-generated Content (UGC) Integration - Integrating user-generated content features, like the ability to upload personal photos as backgrounds, can increase user satisfaction and loyalty.
Industry Implications
1. Mobile Messaging Apps - Mobile messaging apps, like WhatsApp and Signal, can benefit from adding unique customization options as a way to differentiate themselves from competitors.
2. Social Media - Social media platforms, such as Instagram and Snapchat, can incorporate custom effects, filters, and backgrounds to increase user engagement.
3. E-commerce - e-Commerce businesses can utilize user-generated content, such as custom backgrounds or filters, to personalize the online shopping experience and increase conversion rates.