If you're a soon-to-be mom or dad hoping to share your news with loved ones, Baskin-Robins has a new What’s the Scoop? Gender Reveal Cake that's just for you.
The new What’s the Scoop? Gender Reveal Cake is just one of three brand-new ice cream cakes that Baskin-Robbins has created to help expectant parents share the news of their baby's gender. The What’s the Scoop? Gender Reveal Cake, the Oreo Cookie Oh Baby! Ice Cream Cake, and the Heart Scoops Gender Reveal Cake all feature a layer of either pink (for a girl) or blue (for a boy) frosting that is revealed when sliced into. Both the What’s the Scoop? Gender Reveal Cake and the Oreo Cookie Oh Baby! Ice Cream Cake also features a decorative Oh Baby! topper.
All three of the new gender reveal ice cream cakes are available now from participating Baskin-Robbins locations nationwide.
Frozen Gender-Reveal Cakes
Baskin-Robbins Just Debuted a New What’s the Scoop? Gender Reveal Cake
Trend Themes
1. Gender Reveal Cakes - Baskin-Robbins created a new line of ice cream cakes for expectant parents to reveal the gender of their baby, opening opportunities for more customized celebratory desserts.
2. Personalized Desserts - The introduction of personalized gender reveal cakes by Baskin-Robbins highlights the growing trend of customization in the dessert industry, creating disruptive innovation opportunities for businesses to cater to the unique demands of consumers.
3. Social Media-friendly Treats - This trend of gender reveal cakes that are perfect for social media sharing creates opportunities for other dessert companies to add playful elements to their products to encourage users to share their experiences via social media.
Industry Implications
1. Dessert - The introduction of gender-reveal cakes by Baskin-Robbins demonstrates opportunities for the dessert industry to cater to growing consumer needs for personalized and celebratory desserts.
2. Retail - Customized and interactive desserts like gender reveal cakes create opportunities for retail businesses to create more memorable and unique shopping experiences, leading to increased customer loyalty and sales.
3. Social Media - The popularity of social media-friendly gender reveal cakes suggests there are opportunities for businesses in the social media industry to partner with dessert brands to reach larger and more diverse audiences through social media sharing.