What's My Age Again? is a new skincare brand that sets itself apart in the clean-label beauty space by only using number one rated ingredients from the Environmental Working Group's Skin Deep database. "Our ongoing development will be driven by an innovation-focused timeline rather than a marketing-centric one," says Founder Lewis Farsedakis.
Thanks to its meticulous use of ingredients the brand's SuperActive Facial Moisturizer is a skincare solution that all skin types can tryst. This product gets its name from the many active ingredients involved in shielding the skin from environmental stresses, improving collagen synthesis and combating the signs of aging. Some of these clean ingredients include vegan collagen, peptides, green tea and niacinamide. Naturally, the moisturizer is also packed with super-hydrating ingredients like shea butter, hyaluronic acid and glycerin.
Clean-Ingredient Facial Moisturizers
What's My Age Again? Only Uses Top-Rated EWG Ingredients
Trend Themes
1. Clean-ingredient Skincare - The trend towards using only clean, top-rated ingredients in skincare products continues to grow, creating opportunities for innovative brands like What's My Age Again?
2. Environmental Working Group-driven Formulas - Clean beauty brands like What's My Age Again? are leveraging the EWG Skin Deep database to formulate products that meet consumers' demand for safety and sustainability, while driving product innovation.
3. Multi-functional Skincare - Consumers are demanding skincare products that serve multiple functions, such as providing hydration and protecting skin against environmental stressors, which presents opportunities for brands like What's My Age Again? to innovate in product formulation and marketing.
Industry Implications
1. Clean Beauty - What's My Age Again? is part of a growing industry of clean beauty brands that prioritize transparency and ingredient safety, driven by consumer desire for eco-friendly and socially responsible products.
2. Skincare - What's My Age Again? is an example of a company that is leveraging consumer demand for clean and effective skincare products, which is driving innovation across the industry.
3. Eco-friendly Personal Care - What's My Age Again? is tapping into the consumer trend of opting for eco-friendly personal care, which has created opportunities for innovative brands to provide sustainable and effective products.