The Westfield London Fashion Detector is a neat tool created by the mall to tell you where to find what that woman walking down the street got her top. Or where your friend of a friend you are stalking on Facebook got her beautiful off-white dress.
The fashion detector works on your computer and on your mobile phone. Their campaign argues that clothes look better on real people than on mannequins. They are taking advantage of the fact that what people are wearing is free advertising. The Westfield London Fashion Detector is brilliant, I dare say, brilliant.
Virtual Fashion-Finders
Westfield London Fashion Detector Shows You Where to Find Hot Styles
Trend Themes
1. Virtual Fashion-finders - Fashion-tech tools that help users find and purchase clothing items seen in real life on others.
2. Real-time Fashion Discovery - Platforms and apps that provide up-to-date information on the fashion items worn by people in the real world.
3. Social Shopping - Social media platforms and online communities that connect users interested in purchasing fashion items seen on others.
Industry Implications
1. Fashion-tech - Developing technology solutions that bridge the gap between virtual fashion discovery and real-world shopping experiences.
2. Retail - Implementing fashion detection tools in physical stores to enhance shopping experiences and offer consumers real-time fashion inspiration.
3. Social Media - Creating platforms and features that enable social shopping and facilitate the sharing and discovery of fashion items.