The photoshoot that offers a quick look at Needles' Spring/Summer 2019 collection reveals an unmistakable Western-inspired fashion influence. Head designer Keizo Shimizu definitely harnesses his understanding of chic Americana apparel and produces an eclectic line that explores the inspiration from multiple points of view. From color-rich sporty ensembles and tailored pale pink 70s-style suits to the mismatched patterns in casual outfits and cowboy hats as recurring accessories, Needles' representation of Western-inspired fashion is incredibly accurate.
The apparel has definite youthful undertones that drive Keizo Shimizu's "signature mix of workwear, military and sportswear influences." The garments are made to be flexible and adaptable. Even if a mismatch, each piece can be combined with another to instill a slight experimentation in wardrobe or can stand-alone as a definite embellishment.
Eclectic Western-Inspired Fashion Lines
Needles' Spring/Summer 2019 is Colorful and Pattern-Heavy
Trend Themes
1. Eclectic Western-inspired Fashion - Disruptive innovation opportunities exist in creating new Western-inspired fashion lines that incorporate eclectic and colorful designs.
2. Mix-n-match Apparel - The trend towards mix-n-match apparel offers opportunities to combine different styles and patterns to provide a unique spin on Western-inspired fashion.
3. Youthful Western Wear - Designing youthful Western wear that combines elements of workwear, military garb, and sportswear can be a disruptive innovation opportunity for fashion brands.
Industry Implications
1. Fashion - Fashion brands have the opportunity to disrupt the market with new, eclectic Western-inspired fashion lines that are highly adaptable and incorporate a mix of styles and patterns.
2. Retail - Retailers can capitalize on the trend towards mix-n-match apparel by offering unique, Western-inspired pieces that can be combined with other articles of clothing to create a one-of-a-kind look.
3. Accessories - The trend towards Western-inspired fashion presents an opportunity for accessory companies to offer cowboy hats, boots, and other accessories that complement eclectic Western-inspired clothing lines.