North American fast food chain Wendy's has officially launched a new breakfast offering called the Egg BLT. The new menu item unites the worlds of breakfast and lunch to deliver a delicious sandwich made with a fresh Canadian egg, melty cheese, Applewood smoked bacon, and greenhouse-grown tomatoes and lettuce. All of the toppings are sandwiched between two flaky croissant buns, making this item a delicious choice for morning commutes,
The Egg BLT will be available during breakfast hours at all participating Wendy's locations across Canada. The sandwich can be ordered as a combo or individually and it is only available for a limited time. The croissant is rumored to have over 120 layers of flaky goodness.
BLT Croissant Sandwiches
Wendy's Canada Unveils the New Egg BLT Menu Item for Breakfast
Trend Themes
1. Breakfast-lunch Hybrids - Fast food chains could experiment with combining breakfast and lunch menus to create unique and appealing hybrid dishes.
2. Gourmet Fast Food - The Egg BLT demonstrates that fast food chains can incorporate high-quality, gourmet ingredients and still offer convenient, affordable options.
3. Limited Time Offerings - Fast food chains can create excitement and boost sales by introducing new menu items for a limited time only, encouraging customers to visit while they can.
Industry Implications
1. Fast Food - Fast food chains have the opportunity to innovate their menus and attract customers by offering unique and appealing menu items like the Egg BLT sandwich.
2. Quick Service Restaurants - Quick service restaurant chains could experiment with limited time offerings and gourmet ingredients to cater to customers seeking convenience, affordability, and quality.
3. Food and Beverage - The success of limited time offerings and gourmet fast food indicates potential opportunities for innovation and disruption in the broader food and beverage industry.