The new 'Ghost Pepper Ranch Chicken Sandwich' and new 'Ghost Pepper Fries' have made their debut at participating Wendy's restaurants throughout Canada. The new menu items spotlight the spicy Ghost Pepper, a hybrid chili pepper from India.
The sandwich features a crispy-fried spicy chicken breast fillet served on premium bread and topped with lettuce, tomato, Ghost Pepper Crispy Onions, a slice of jalapeno cheese, and Ghost Pepper Ranch. Along with the burger, the new Spicy Ghost Pepper Sauce is used on top of Wendy's natural-cut, skin-on, sea-salted French fries for the 'Ghost Pepper Fries.'
The suggested price for the Ghost Pepper Ranch Chicken Sandwich is $7.89, while the price for the Ghost Pepper Fries is $2.99. For a brief period of time, both menu items will be available at participating Wendy's Canada locations.
Ghost Pepper QSR Items
Wendy's Launches the New Ghost Pepper Burger and Fries Across Canada
Trend Themes
1. Spicy Fast Food Items - Fast food companies can offer more menu items with unique and spicy flavors utilizing lesser-known chili peppers.
2. Regional Ingredients in Fast Food - Fast food companies can use regional and ethnic ingredients, such as Ghost Peppers, as a way to introduce new flavors and ingredients to their menu.
3. Limited Time Menu Items - QSRs can leverage themed menu items and limited time offers to generate buzz and increase sales.
Industry Implications
1. QSR Industry - QSRs can invest in research and development to create unique menu items, such as the Ghost Pepper burger and fries, to attract new customers and retain existing ones.
2. Food Industry - The food industry, particularly in the spice and seasoning category, can explore lesser-known chili peppers and regional ingredients to create new products and capitalize on consumer interest in unique flavors.
3. Fast Casual Industry - Fast casual restaurants can also capitalize on the trend of adding unique spice and flavor to their menu items to compete with QSRs and offer more unique options to customers.