In collaboration with some of the top sports content creators on YouTube, EE is building upon its 'The Wembley Cup' webseries, which kicked off last year.
The Wembley Cup 2016 is series of short videos featuring YouTubers Spencer Owen (Spencer FC) and Joe Weller as they compete to assemble teams that will ultimately face-off in a live match at Wembley Stadium. In order to make the most of YouTube as a social platform, fans will be able to interact and vote using Twitter polls to determine who should be added to each team.
Last year's live final game at Wembley Stadium happened in an empty stadium, but this year, EE is inviting fans to buy tickets to the sporting event in the hopes of filling 30,000 seats.
Competitive Sports Webseries
EE is Collaborating with YouTubers for the 'The Wembley Cup' Series
Trend Themes
1. Competitive Sports Webseries - There is an opportunity for more brands to collaborate with popular YouTubers to create engaging sports content.
2. Interactive Sports Content - There is an opportunity to incorporate more interactive elements such as Twitter polls into live sports events to engage fans.
3. Crowdsourced Team Building - There is an opportunity to use social media to allow fans to participate in the team building process for live sports events.
Industry Implications
1. Sports Media - There is an opportunity to create more engaging sports content by collaborating with popular YouTubers and incorporating interactive elements.
2. Social Media Marketing - There is an opportunity to use social media platforms such as Twitter to engage fans and incorporate crowdsourced team building into live sports events.
3. Event Management - There is an opportunity to incorporate more interactive and engaging elements into live sports events to increase ticket sales and fan engagement.