A recent survey conducted by Britain’s Royal Society for Public Health revealed the impact that photo-heavy social media platforms can have on one's mental health, and in response, Instagram launched a new department called the "Wellbeing Team."
This initiative hopes to negate the anxiety, bullying and depression that the platform can foster and is developing a few new tools aimed at lifting the moods of its users, and offering mental health support. Some of the recommendations made to Instagram's wellbeing team include pop-ups that warn users of potentially triggering content as well as the banning of digitally altered photos.
Instagram has not yet commented on whether or not they'll implement these recommendations, but the brand is currently seeking qualified people to fill the role.
Happiness-Focused Social Media Departments
Instagram is Launching a 'Wellbeing Team' Department
Trend Themes
1. Mental Health Support in Social Media - Companies can develop initiatives to support mental health and wellbeing in their social media platforms with the setup of dedicated teams to offer support to promote healthy engagement.
2. In-app Mental Health Support - Social media platforms can develop in-app pop-up notifications, alerts, and messages to provide mental health support and encourage users to reach out for help if needed.
3. Authentic Content in Social Media - Users are looking for authentic, real content on social media, providing an opportunity to create a more positive and supportive environment on social media platforms.
Industry Implications
1. Social Media - Social media platforms that prioritize mental health and wellbeing can disrupt the industry by promoting healthy and positive engagement among users.
2. Mental Health and Wellness - Mental health and wellness organizations can partner with social media platforms to offer in-app support and resources for users seeking help and support.
3. Technology - The intersection of mental health and technology provides a new field for innovation and disruption with the potential to create resources and tools for mental health support and awareness.