Rituel de Fille's 3 Drop Weightless Serum Foundation is an innovative, skin-caring product that is as intuitive as a serum to use and as useful as a foundation for unifying the complexion. The medium-coverage formula is available in a wide range of shades that create a softly diffused and luminous finish.
According to Rituel de Fille, the 3 Drop Weightless Serum Foundation "is the first product to market in any category, including skincare, to contain the truly innovative and sustainable new active carotenoid ingredient: fermented phytoene." This ingredient was included in the formula for its short-term and long-term benefits, and its usefulness for brightening, boosting firmness and elasticity, supporting the skin barrier and providing protection against free radicals.
Weightless Serum Foundations
Rituel de Fille's Concentrated Foundation Feels Like Skincare
Trend Themes
1. Weightless Serum Foundations - Disruptive innovation opportunity: Develop serum foundations that not only provide coverage but also offer skincare benefits.
2. Medium-coverage Formulas - Disruptive innovation opportunity: Create foundation formulas that offer natural-looking coverage with a softly diffused and luminous finish.
3. Sustainable Active Ingredients - Disruptive innovation opportunity: Explore the use of innovative and sustainable ingredients, such as fermented phytoene, for skincare and cosmetic products.
Industry Implications
1. Cosmetics Industry - Disruptive innovation opportunity: Introduce new foundation products with advanced formulas and innovative ingredients to meet evolving consumer demands.
2. Skincare Industry - Disruptive innovation opportunity: Develop multi-functional products that combine skincare and makeup benefits, like serum foundations with added skincare properties.
3. Natural and Organic Beauty Industry - Disruptive innovation opportunity: Incorporate sustainable and natural ingredients into foundation products, catering to the growing demand for eco-friendly beauty options.