Danner's Weatherized collection is designed to combat the earth terrain of Iceland specifically -- it is known as the "land of fire and ice." Traveling through these natural threats were the highlighting concentration when creating the collection, ensuring that the pieces boasted rugged elements to combat it. Iceland consistently has weather changes, which make traveling difficult.
The Danner 'Raptor 650' and 'Mountain 600 Weatherized' boots are designed to keep wearers warm and dry when trekking through waterfalls. This kind of journey often comes with ancient glaciers as well, and wearers stay protected using the 'PrimaLoft' insulated component. The Raptor 650 boot is definitely a standout silhouette, rounded out with a Vibram midsole and outsole for traction purposes.
Rugged Waterproof Footwear
The Weatherized Collection by Danner Prepares for Weather Terrain
Trend Themes
1. Weatherized Footwear - There is a disruptive innovation opportunity in creating weatherized footwear that can withstand extreme natural threats.
2. Rugged Outdoor Gear - The demand for durable and tough outdoor gear that can handle challenging terrains presents a disruptive innovation opportunity.
3. Insulated Performance Materials - Developing high-performance insulation materials, like the 'PrimaLoft' component, opens up disruptive innovation opportunities in various industries.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry can benefit from creating rugged and weatherized footwear for adventurers and hikers.
2. Adventure Tourism - The adventure tourism industry can explore opportunities to provide specialized gear, like rugged outdoor footwear, to enhance the experience for travelers.
3. Insulation Technology - The insulation technology industry can capitalize on developing innovative materials, such as 'PrimaLoft', for various applications beyond footwear.