A campaign from 'Hijup.com' titled '#EmpowerChange' was created by production house 'Anatman Pictures' and led by creative director Mahatma Putra as a means to inspire conversation surrounding women wearing hijabs.
In order to do this, a short video promoted by the company demonstrates how women who choose to veil themselves do not fall into one category, despite the unfortunately widespread perception that they do. In addition to this, the women interviewed in the video who are wearing hijabs for their own religious purposes explain the controversy that they've faced in a community that's oppressive of their freedom.
#EmpowerChange encourages other women to express themselves in their own endeavors, with the video showing metal band singer Asri Yuniar, tae kwon do athlete Lia Karina Mansur and Muslim fashion influencer Dian Pelangi as a few women who are working to inspire the next generation of women.
Empowering Muslim Campaigns
Hijup.com Shows How Women Wearing Hijabs are Fighting Controversy
Trend Themes
1. Empowering Women in Hijabs - Hijup.com empowers women wearing hijabs to inspire conversation beyond one-dimensional stereotypes.
2. Diversifying Representation - By highlighting diverse groups of women, such as metal band singers and athletes, Hijup.com showcases the power of diversifying representation.
3. Fighting Oppression with Creativity - #EmpowerChange uses creative mediums, such as short videos, to fight back against oppression.
Industry Implications
1. Fashion Industry - Hijup.com represents an opportunity for fashion brands to cater to and empower women wearing hijabs and diverse communities.
2. Entertainment Industry - Anatman Pictures' creative campaign highlights the opportunity for diverse entertainment industry representation.
3. Social Activism - #EmpowerChange sets a powerful example of using creativity to convey impactful social activism messages.