PINTRILL is a fashion retailer known for making wearable pins that reference pop culture with designs inspired by celebrities, slang and even emojis. The retailer has recently teamed up with candle maker DetroitWick to create a line of gender neutral scented votives that each conceal a tiny pin within the wax. When the candle finishes burning, consumers can enjoy the surprise pin left behind.
The line of chic candles are designed to have a romantic and luxe scent inspired by the month of romance with notes of champagne and pomegranate to create an atmospheric mood of passion through scent. The votives are packaged in hip tin cans with the pin noticeable right at the top of the candle, though half concealed in wax. Once the candle begins to burn the pin can be pulled out and worn on shirts or bags.
Concealed Brooch Candles
The PINTRILL Votives Contain a Stylish Wearable Pin Hidden in the Wax
Trend Themes
1. Wearable Pin Candles - Candles that also contain pins to be worn as fashion accessories.
2. Gender Neutral Scents - Scents that cater to both male and female audiences.
3. Surprise Element - Products that have a hidden surprise element to create excitement for consumers.
Industry Implications
1. Fashion Retail - Fashion businesses incorporating unique product offerings for their customers.
2. Candle and Home Fragrance - Candle and home fragrance makers exploring unique ways to add value to their products.
3. Gift and Novelty - Businesses creating unique and unexpected gift offerings for customers.