The Apple Watch itself promises to be a handy wearable music player, but thanks to a collaboration with streaming service Beats Music, this device will become even more handy for fitness and entertainment.
Rather than having people waste time coordinating the perfect playlist, the Apple Watch app called HeartbeatsMUSIC is designed to pick up on a beat a wearer's body might life. The app is able to do this by detecting factors like calories burned, heartbeat rate and pulse. Using this data collected from sensors on the device, HeartbeatsMUSIC suggests a song with a matching beats per minute to accompany a cardio workout.
In addition to these biometric features, the app makes use of the Apple Watch's built-in microphone to pick up on tracks playing nearby, which makes it a lot like Shazam. Over time, the app is able to build better personalized playlists based on a user's likes and dislikes.
Pulsing Music Apps
HeartbeatsMUSIC Wearable Music Player App Recommends Tracks by Pulse
Trend Themes
1. Wearable Music Player Apps - Opportunity for wearable technology to interface with music streaming services and use biometric data to recommend tracks based on the user's physical activity.
2. Biometric-based Playlist Recommendations - Advancement in utilizing biometric data like heartbeat rate and pulse to suggest music with matching beats per minute, enhancing the overall workout experience.
3. Personalized Workout Playlists - Development of apps that use user preferences and data collected over time to curate personalized workout playlists tailored to individual tastes and fitness goals.
Industry Implications
1. Wearables & Fitness Tech - Potential for wearable technology companies to collaborate with music streaming services in order to create innovative wearable music player apps for fitness enthusiasts.
2. Music Streaming Services - Opportunity for music streaming platforms to integrate biometric data from wearable devices into their recommendation algorithms, enhancing the user experience and increasing engagement.
3. Health & Wellness - Emerging market for health and wellness apps that utilize biometric data to create personalized workout playlists, offering a unique value proposition to health-conscious individuals.