Iconic shoe brand Converse has announced the launch of a new Weapon CX model in 'Kinetic Blue.' Set to be released on December 6, the new sneaker maintains the Weapon CX's '80s basketball-inspired silhouette while giving it a bright blue upgrade.
In fact, the entire Weapon CX line, which is set to roll out following the release of the 'Kinetic Blue' model, represents a contemporary take on the brand's classic Weapon sneaker, which was made popular by iconic basketball players such as Larry Bird and Magic Johnson. Here, the original design has been updated using Converse's proprietary CX technology.
According to the company, the blue pair will be the first model to drop before the brand unveils a range of other vibrant colorways.
'80s-Era Basketball Sneakers
Converse Drops New Weapon CX Model in 'Kinetic Blue'
Trend Themes
1. Reviving Retro Sneakers - Brands are re-releasing vintage sneakers, using modern tech to update designs.
2. CX Technology in Sneakers - Sneaker brands are incorporating proprietary CX technology to improve comfort, support, and style.
3. Bold and Vibrant Colorways - Brands are releasing sneakers in bright and energetic colors to appeal to fashion-forward consumers.
Industry Implications
1. Sportswear - Athletic footwear brands incorporate CX technology in their shoes to improve comfort and performance.
2. Fashion - Sneaker brands are tapping into the fashion market by releasing bold and colorful designs, potentially disrupting traditional shoe brands.
3. Retro Revival - Reviving classic sneaker designs can create nostalgia for consumers, potentially disrupting the trend towards fast fashion and disposable trends.