The 'We Are Lucky' project leaves a trail of touched and 'do-good' inspired strangers, thanks to the humble heart of a mystery man.
The anonymous man states that he recently came about a large sum of money, but instead of spending it on an unreal trip into space, he decided to spread the wealth. He travels the world and gifts total strangers with $1,000 or £1,000 -- sometimes he finds them, picking them on a whim, while other times they find him through a trail of Twitter clues. All he asks is that they share a little bit about who they are, answer some thoughtful questions and allow him to take a picture of them, all so that they may be featured on the 'We Are Lucky' site, curating a community of heartwarming smiles and inspiration.
Having touched people from South Africa to Mumbai to London and America, the benevolent project truly encourages people to pay it forward.
Mystery Money-Giving Campaigns
The 'We Are Lucky' Project Gifts Strangers With $1,000 To Do Good
Trend Themes
1. Random Acts of Kindness - There is a potential opportunity to develop a platform for random acts of kindness campaigns like 'We Are Lucky' that can generate a sense of community and encourage people to do good.
2. Social Media Clue-based Campaigns - With the success of 'We Are Lucky', there could be an opportunity to create more interactive and engaging social media clue-based campaigns that inspire people to participate and spread joy.
3. Benevolent Wealth Redistribution - As individuals and organizations become more aware of social responsibility, there could be an opportunity to create more credible, transparent, and sustainable means of wealth redistribution.
Industry Implications
1. Philanthropy - Charities and non-profits can leverage social media platforms to create innovative giving campaigns that encourage more participation and engaging with communities.
2. Finance - Wealth management firms and alternative finance platforms can help individuals and businesses redistribute wealth in a more transparent, sustainable, and impactful way.
3. Tourism - Travel companies can create curated experiences that allow individuals to volunteer and contribute to local communities, creating a more positive impact on the places they visit.