British menswear brand Wax London introduces its newest collection designed for the Spring/Summer 2021 season. The apparel boasts a relaxed silhouette that explores minimal design language. As a slightly bold touch, the label utilizes a vibrant tonal palette.
The collection is made up of short sleeve shirts and camp collared shorts alongside a slew of tees and pants. The patterns include floral prints, sun-bleached hues, salmon tones, and more -- this is a reference to the styles that are seen by the Italian Riviera. Notable design details include camo and khaki options, which make its way onto the season's selection of corduroy and heavy denim options. It also can be seen on the classic Kurt trouser in a clean white hue for summer.
Italian-Inspired Spring Menswear
Wax London Nods to Italian Coastlines in SS21 Capsule
Trend Themes
1. Minimal Spring Menswear - Designing relaxed silhouettes for minimal menswear using a bright tonal palette.
2. Floral Prints for Summer - Exploring floral prints and sun-bleached hues to evoke the Italian Riviera in menswear.
3. Camo and Khaki in Menswear - Incorporating camo and khaki options into corduroy and heavy denim selections for menswear.
Industry Implications
1. Fashion Retail - Creating seasonal apparel that explores minimalism and bold tonal palettes with nods to Italian-inspired patterns.
2. Men's Clothing - Incorporating camo and khaki into corduroy and heavy denim materials for an updated take on classic menswear.
3. Textile and Printing Industry - Producing floral prints and sun-bleached hues for seasonal menswear collections inspired by the Italian Riviera.