Over a recent holiday week, hundreds of swimmers in Tokyo crowded into the wave pool at Tokyo Summerland and waited for the broken wave machine to start working again.
This latest viral video shows something you would never see in a western pool - people swimming elbow to elbow and not trying to drown one another. And I'll bet there won't be any lawsuit from a hypersensitive swimmer who was inappropriately touched beneath the waves.
Implications - Due to the shift in power of modern social media and technological advances, the youth market controls much of the way news is spread and read. Companies that are looking to create a splash in their ad campaigns or stunts can use the youth market and social sites to spread the word about their products, company and branding.
Japanese Crowd Surfing
Hundreds of Swimmers Take to Tokyo Water Park
Trend Themes
1. Social Media Influence - This trend highlights the power of social media in shaping news and information consumption, presenting opportunities for companies to leverage the youth market for viral marketing campaigns.
2. Creative Advertising Stunts - The video showcases the potential for companies to create unique and attention-grabbing ad campaigns or stunts that can generate buzz through social media platforms and capture consumer interest.
3. Youth-centric Marketing - The crowded wave pool represents the influence of the youth market and the importance for businesses to understand and cater to their preferences and behaviors for effective marketing strategies.
Industry Implications
1. Marketing and Advertising - This industry can seize the opportunities of social media influence and creative ad stunts to reach and engage target audiences in impactful ways.
2. Leisure and Entertainment - The crowded wave pool phenomenon opens up possibilities for water parks, amusement parks, and other leisure venues to explore innovative and engaging experiences that attract youth audiences.
3. Social Media Platforms - The video underscores the potential for social media platforms to serve as powerful channels for brands to amplify their reach and connect with the youth market through viral content.