While many restaurateurs are aware of the growing importance of establishing a well-curated social media presence, few have managed to speak to consumers like Wave Asian Bistro & Sushi, a popular fusion spot that's located in Mount Dora, Florida.
Not only is the restaurant's Instagram page populated with mouth-watering food pictures that spotlight its different menu features to draw consumers in, it also posts videos that show what happens behind the scenes. To keep the content as engaging as possible, Wave Asian Bistro & Sushi keeps its videos short, showing an artfully edited step-by-step take on how its chefs create a signature dish.
In addition to more closely highlighting the specific ingredients that go into a product, the videos show the care the chefs take in crafting each dish, as well as the cleanliness of the space. This enables consumers to get a better idea of what they're ordering, and helps the restaurant to standout from its competitors.
Those interested in more in-depth videos can also check-out Wave Asian Bistro & Sushi's YouTube channel.
Exclusive Food Service Content
Wave Asian Bistro's Instagram is Populated with Unique Content
Trend Themes
1. Engaging Food Content Marketing - Restaurants are now using social media platforms like Instagram to promote their dishes by posting creative, eye-catching, and time-limited videos or pictures.
2. Behind the Scenes Videos - Restaurants are now posting videos that show the chefs as they prepare and cook the dishes, giving consumers a better idea of what goes into creating the menu items.
3. Transparency for Customers - Restaurants are creating a sense of transparency with its customers by showing the cleanliness of the kitchen and the ingredients and preparation used in the food making process.
Industry Implications
1. Restaurant Industry - Restaurants could use exclusive photos and videos for marketing their business to entice more customers.
2. Social Media Industry - The use of Instagram, Facebook, or Twitter to deliver exclusive content is steadily increasing and could be used by businesses from various industries to promote their goods and services.
3. Food and Beverage Industry - The use of behind the scene videos gives customers a glimpse of how food is prepared and made, thus enhancing trust and assurance of the safety and quality of the food.