Glow Recipe's newest product, the Watermelon Glow Niacinamide Dew Drops, join the beauty brand's glow-boosting Watermelon range and it sets itself apart as the first skincare-makeup product in the product portfolio. The niacinamide-infused highlighting serum is beneficial for brightening the appearance of skin instantly and over time—without mica, glitter or pearls.
The lightweight and buildable product can be used in several ways, as it can be used as a hydrating highlighting serum before applying moisturizer or as the last step in a routine to create a glowy finish. The thin, lightweight gel is effective for making skin feel hydrating and smooth, and look illuminated and bright.
Along with watermelon and a powerful vitamin and antioxidant, the formula contains hyaluronic acid and moringa seed oil.
Vitamin-Infused Highlighting Serums
The Watermelon Glow Niacinamide Dew Drops are Brightening
Trend Themes
1. Skincare-makeup Hybrid - Opportunity for brands to create more products that combine skincare and makeup, providing added benefits to consumers.
2. Niacinamide-infused Products - Opportunity for brands to incorporate niacinamide, a beneficial ingredient for brightening skin, into their products and market them as such.
3. Multi-use Cosmetics - Opportunity for brands to create versatile products that can be used in multiple ways, providing added convenience and value to consumers.
Industry Implications
1. Beauty and Cosmetics - Brands in the beauty and cosmetics industry can create more products like Glow Recipe's Watermelon Glow Niacinamide Dew Drops, incorporating beneficial ingredients for added skincare benefits.
2. Skincare - Skincare brands can incorporate highlighting properties in their products, providing added benefits of a glowing complexion.
3. Makeup - Makeup brands can incorporate beneficial ingredients like niacinamide into their products, providing added skincare benefits to their consumers.