If you've ever left the water running while brushing your teeth, or you're known for taking hour-long showers, you may change your ways after seeing the 'Wasting Water is Weird' ad campaign.
Created by the sustainability experts at Shelton Group, the videos aim to raise awareness of the amount of water wasted during daily activities. The ads use an invasive and hilariously creepy character named Rip to spread the word on water consumption. Each scenario shows Rip popping up suddenly at the water-wasting "crime scene," making uncomfortable comments to the culprit until they stop whatever activity it is they're doing. My favorite video features Rip showing up at the scene of a guy washing his car, making awkward and creepy comments like insisting that the two be best friends and ride down the river together.
The 'Wasting Water is Weird' campaign is super-effective, using humor to get an important message across. The entire collection is available for viewing online, and will definitely provide some laughs and food for thought.
Shuddersome Sustainability Spots
The 'Wasting Water is Weird' Campaign is Creepy and Effective
Trend Themes
1. Water Conservation - Disruptive innovation opportunity: Develop smart devices and apps that track and reduce water consumption in households and businesses.
2. Humorous Advertising - Disruptive innovation opportunity: Incorporate humor and creativity into advertising campaigns to grab consumer attention and promote social causes.
3. Awareness Campaigns - Disruptive innovation opportunity: Utilize unconventional and interactive methods to raise awareness about environmental issues and encourage behavioral changes.
Industry Implications
1. Smart Home Technology - Disruptive innovation opportunity: Develop smart water management systems that automate the monitoring and conservation of water resources in residential and commercial buildings.
2. Advertising and Marketing - Disruptive innovation opportunity: Integrate immersive and memorable storytelling techniques into advertising strategies to effectively engage target audiences and drive behavior change.
3. Environmental Organizations - Disruptive innovation opportunity: Collaborate with creative agencies to design impactful and thought-provoking campaigns that educate and inspire individuals to adopt sustainable habits.