Forget regular shampoo, your Herbal Essence isn't going to cut it anymore! For really shiny hair you'll need to smother your head in truffles and caviar.
I know most can't afford the delicacies to eat let alone think about using it as a hair product but a salon in London called Hari's uses fish eggs flown in from Iran, which are packed with omega-3 fatty acids.
Your locks are first washed first with a truffle-based shampoo. Then caviar is piled on, combed in and left to set. The fish eggs are pureed prior to use to eradicate the fishy odor. Each treatment apparently costs around 400$.
And it looks like this roe rave is popular with celebs. Catherine Zeta-Jones is a big fan of the gourmet grooming.
I wonder if they serve crackers too so you can snack on your head while you are waiting?
Caviar Shampoo
'Poo Your 'Do Like The Celebs
Trend Themes
1. Luxury Haircare - Opportunity for high-end haircare brands to innovate by incorporating luxury ingredients like caviar and truffles.
2. Experiential Salon Treatments - Salons can explore unique and indulgent treatments, such as using premium ingredients like caviar, to attract affluent clients seeking exclusive experiences.
3. Celebrity-inspired Beauty Trends - Celebrities endorsing luxury haircare treatments can drive consumer interest and demand for opulent and unique grooming experiences.
Industry Implications
1. Haircare - Luxury haircare brands can benefit from incorporating exclusive ingredients like caviar and truffles to cater to high-end consumers.
2. Salon and Spa - Salons can differentiate themselves by offering experiential treatments like caviar-based haircare services.
3. Gourmet Food - Gourmet food suppliers can explore alternative markets by providing premium ingredients, such as caviar and truffles, for use in luxury beauty products.