While ice cream is traditionally thought of as a summertime treat, Baskin-Robbins has found a way to make the dish winter-friendly with its new Warm Lava Cake Sundae.
The new Warm Lava Cake Sundae is a seasonal treat set to launch in early January 2017. The dish itself consists of a warm chocolate sponge cake filled with a decedent liquid chocolate center. The cake is then topped with the customer's choice of ice cream, hot fudge, whipped cream, chopped almonds and a bright red cherry. The mixture of hot and cold toppings helps to transform the dessert into the perfect cold weather treat.
The new dessert demonstrates how seasonal businesses such as ice cream shops can tweak their menu to complement different weather.
Warming Ice Cream Desserts
Baskin-Robbins' Warm Lava Cake Sundae Helps Consumers Beat the Cold
Trend Themes
1. Seasonal Desserts - Opportunity for ice cream shops and dessert businesses to create seasonal menu items that cater to different weather.
2. Hot and Cold Combinations - Innovative dishes combining hot and cold elements offer a unique sensory experience for customers, making their dessert more enjoyable.
3. Winter-friendly Treats - Creating winter-friendly versions of traditionally summertime treats opens up new customer segments and increases sales during colder months.
Industry Implications
1. Ice Cream Shops - Ice cream shops can adapt their menus and create warm dessert options to attract customers during the winter season.
2. Dessert Businesses - Dessert businesses can explore the concept of hot and cold desserts to offer customers a diverse range of sensory experiences.
3. Seasonal Food Retailers - Seasonal food retailers can capitalize on the demand for winter-friendly treats by offering seasonal desserts that cater to different weather conditions.