The 'Warm & Cozy' is the festively seasonal cocktail kit by Ketel One Family Made Vodka. The contents of the kit are curated by Diageo US World Class award-winning mixologist Katie Renshaw who sought out to create "an unexpected twist to the classic hot toddy" which is a seasonal favorite for many.
The 'Warm & Cozy' cocktail kit boasts spiced honey, pecan, milk oolong tea, lemon, and chocolate bitters. Renshaw was careful to match all of these ingredients and spices to the unique flavor profile of the alcoholic drink. In addition, the product comes with instructions that are easy-to-follow. One 'Warm & Cozy' kit can make a total of eight hot toddies.
Although the kit does not come with the necessary bar tools and glassware, one can order them separately through the Cocktail Courier website. Ketel One's offering makes for an ideal gift for the holidays.
Winter-Inspired Cocktail Kits
Ketel One Vodka Spotlights the Warm & Cozy Kit This Holiday Season
Trend Themes
1. Seasonal Cocktail Kits - The availability of cocktail kits created with seasonal ingredients and flavors that offer new and unique twists on classic recipes.
2. Mixologist-curated Kits - Cocktail kits curated by award-winning mixologists provide the potential for high-quality and innovative drink-making experiences at home.
3. At-home Cocktail Culture - The growing trend of at-home cocktail making, which has been accelerated by the pandemic, offers opportunities for innovative and disruptive approaches to alcohol sales and home entertaining.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry, particularly spirits, can provide innovative and unique seasonal offerings that can appeal to consumers seeking new and exciting drinking experiences.
2. Luxury Goods - Luxury goods industries can potentially benefit from offering high-end mixologist-curated cocktail kits and glassware as gifts and experiences for consumers.
3. E-commerce Retail - The E-commerce retail industry can capitalize on the growing trend of at-home cocktail culture by offering specialized cocktail-making kits, tools, and ingredients that not only cater to consumer demand but also provide a unique and innovative twist on traditional retail offerings.