With renowned American fashion designer Christian Siriano, laundry detergent brand Persil introduced the first-ever 24-hour Wardrobe Refresh Hotline on TikTok Live. Persil declares itself the "Official Detergent of Outfit Repeating" and to empower people to wear and wash their clothes over and over again, the brand created an easy way for people to get advice on top-quality clothing care.
The virtual event is set to kick off near the end of June and for a limited time, TikTok users will be able to consult Siriano for expert advice on everything from washing techniques to restyling favorite items of clothing. During designated times on June 26th and 27th, the brand also promises surprise guest influencer and creator appearances.