The brainchild of renowned stylist and Vogue Australia fashion director Christine Centenera and fashion designer Josh Goot, Wardobe NYC is a curated web platform with a unique approach to high quality apparel.
The e-retailer's kit-inspired business models gives consumers a chance to invest in a premium wardrobe of 4 key pieces for $2500 or 8 pieces for $5000. These pieces are each considered essentials in any modern closet -- ranging from a basic white tee to a sleek black blazer.
Featuring curated wardrobe bundles for both men and women, Wardrobe NYC is based around the idea of function and versatility. Described as the "opposite of fashion," the e-retailer was inspired by founder Christine Centenera's lifestyle -- one which fuses having to look put together with the realities of traveling frequently. The result is a curated kit of everyday essentials that everyone can't live without, and that successfully take consumers from day to evening and from casual to professional settings.
Bundled Premium Apparel
Wardrobe NYC Introduces a Curated Approach to High Quality Clothes
Trend Themes
1. Curated Apparel Bundles - Opportunity for e-retailers to offer consumers a chance to invest in a premium wardrobe curated with essentials for different lifestyles.
2. Function-first Fashion - Opportunity for fashion brands to design and market apparel with a focus on function and versatility.
3. Kit-inspired Business Models - Opportunity for e-retailers to develop kit-inspired business models and offer consumers a convenient shopping experience.
Industry Implications
1. E-commerce - E-commerce companies can use a curated approach to fashion to differentiate themselves from competitors and add value for customers.
2. Fashion - Fashion brands can innovate their designs and marketing strategies to appeal to consumers seeking functional and versatile apparel.
3. Travel - Travel companies can partner with e-retailers like Wardrobe NYC to offer curated apparel bundles that meet the specific needs of travelers.